Linda Frey

    Linda is a strategic marketer with a business mind and gets most excited when business strategy, customer insights and technology meet. 
linda_frey@outlook.com
289-231-6618
Career Profile
  • Strategic Thought Leadership
  • Design Thinking
  • Brand Strategy Development
  • Digital Strategy
  • Customer Experience
  • Data Analytics
  • Coaching & Mentoring
  • Group Moderation & Research Design
  • Workshop Design
  • Creative Problem Solving
  • Relationship Building
  • Project Management
  • Business Acumen         
Linda Frey has almost 15 years of marketing, strategy and executional experience on both client and agency side,  B2B and B2C, with extensive experience in automotive, consumer packaged goods, alcoholic beverages, retail, technology and financial services.

Linda employs a combination of data intensive and human centric exploration to identify and solve client, business and customer challenges.  

Linda is passionate about brand strategy, design thinking, technology, change management and innovation and believes that the customer must be at the center of all ideas and solutions.
Expertise
  1. Business Strategy
    Linda strongly believes in the bottom line. Working with key stakeholders, Linda offers a fact driven approach to identify business challenges, performing business, brand and market analysis to identify growth opportunities.
  2. Design Thinking
    Linda is experienced in the principles of Design Thinking, leveraging a combination of data intensive and human centric exploration to fully understand and/or reframe the business problem. Leveraging this experience, Linda can identify the appropriate methodology to generate insights, ideas and multiple solutions to prioritize, test, learn and reform.
  3. Digital Strategy
    With a customer first approach, Linda offers CRM strategy, persona development and consumer journey mapping, identifying customer triggers, needs, desires, pain points and influences to guide digital activities, experiences and content across all platforms. Linda is results driven, identifying key performance indicators & social listening queries to allow for fast insights and optimization.
  4. Workshop Design and Moderation
    From corporate planning sessions to creative workshops, Linda offers thoughtful, strategic design options to get the most from any team, keeping them focused, inspiring creativity and involvement and driving actionable solutions. Experienced in working with small and large organizations with individuals of varying experience and personality profiles, Linda is skilled in bringing people together, gaining insights and driving collaboration.
Strategic Approach
Business & Brand Review
A disciplined fact driven approach to strategic planning.
DISCOVER, DISTILL, DEFINE, DEPLOY, MEASURE, OPTIMIZE

    
Customer Journey Mapping
Leverage both qualitative exploration and quantitative behavioural tracking, identify key triggers, needs, desires and pain points throughout the customer journey to guide digital activities and experiences. 
    
Analytics & Reporting
For illustrative purposes only
Design Thinking
Human Centered – Deep exploration of the lives and problems of the people we want to add value for.

Possibility Driven – Uses “what if anything is possible” approach. Generates multiple options for test, learn and reform.

Iterative – Real world analysis, continuous forming, testing and reforming.
What:
Develop ongoing performance management and reference tools to ensure proactive optimization of always-on activites and content on a weekly, monthly and quarterly basis.

Why:
Integrate and automate analytics and data sources to identify customer behaviour and uncover insights quickly in order to optimize efforts.
    
    
Endorsements

Jack Palazzolo
Vice President, Marketing
Ford of Canada

Ammar Khan
Senior Digital Marketing Manager
Amazon Web Services

Karen Ward
Partner, Curiosity Inc.

"As VP Marketing for Ford of Canada, I found Linda to be the ideal partner: an insightful strategic thinker able to solve the most critical challenges who also possesses the drive, energy, passion and leadership to ensure those strategies become actions, executed to perfection. Whether leading a cross-functional team or interfacing with Senior/Executive Leadership, Linda is a brilliant communicator, and LISTENER."
"I had the pleasure of working with Linda for 5 years as she moved up the ranks from senior planner to director and ultimately into SVP role supporting the Ford brand. Linda is an expert at combining the needs of the brand with complex research to develop successful strategic marketing programs.

On a personal level, Linda always has a big smile and positive attitude. She is strongly committed to the organizations, clients and colleagues with whom she works. I highly recommend Linda as a strategic Leader."
" I absolutely love working with Linda. She has the most amazing ability to balance the needs of her clients and the quirks and passions of their supplier partners in a way that leads to great relationships and fantastic outcomes. She is feisty, funny and a delight to work for and with. She is the best kind of business partner - sharp, strategic and fierce - and yet humble enough to acknowledge that she doesn't know everything. I love this openness and her eagerness to learn - and her enthusiasm to share her considerable talents. A true gem in every way."
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